Services

We are a cannabis business incubator organized in anticipation of the City of Pasadena implementing a social equity program in the first half of 2022.  Prospective Pasadena applicants can register here to be considered for financial assistance in laying the groundwork to obtain what we expect will be a forthcoming social equity license process.

Qualified applicants are Pasadena residents who were either cited, arrested or convicted after November 5, 1996 and before December 31, 2019 for the sale of cannabis alleged to have been committed in Pasadena, California or were cited, arrested or convicted for the possession of cannabis after November 5, 1996 and before December 31, 2019 and have a median household income lower than the 2020 City of Pasadena average as determined by the US Census.

 Obtaining a cannabis retail license is a difficult and expensive process. Preparing a winning application alone can cost $50,000 to $100,000. The application process will require business resources including a legal team as well as an investor network and a retail partner.  

 Successful applicants will need financial assistance with licensing and permitting, property procurement, legal and compliance Issues, hiring and workforce development, accounting and taxes, fundraising, marketing and branding, software training and owner-operator training. With our investment, applicants can get a head start and greatly increase their chance of success in what we hope will be a multimillion business opportunity.